All EpisodesWhat Mistakes Slow Down My UX Research? w/ Nikki Anderson
01 Nov 2021
Show Notes
Nikki Anderson is the founder and managing director of User Research Academy—an online school to help people enter the field of user research—and a frequent writer in the field. We discuss common mistakes that can make your research less effective and less efficient.
We discuss:
- Forgetting our stakeholders are our “users” as well and how to align with them
- Being a good team player in research—involving, sharing, and handing off
- Using an “intake document” to align on scope and goals and how to set expectations for team members
- Reverse engineering a research plan from the insights you need to gain
- Decoupling personal goals from research plans (and, if possible, not testing your own designs)
- Looking higher up in the funnel to find what business, strategy, or team misalignment might be affecting your research goals
- Standardizing and speeding up tools (like Calendly, Hotjar, Grain, and others)
- Using mixed methods to move more quickly (but making sure the method aligns with your goals)
- Leveraging existing resources through desk research (Google Scholar, Forrester, etc)
- Not letting your research die by investing in ideas like a research repository, a monthly research presentation, etc.
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