UX Challenges

Journey Map

Journey Map Journey Map

Scenario

You were hired as a freelancer to do some user research and design for an airline flight deals website (competitors are Kayak and Expedia).

As part of the design process, you need to dive into the user experience of finding and securing a discount flight. You'll be looking for pain points, opportunities, and touch points.

Task

Create a journey map for the process of buying an airline flight through a deals app. You'll want to use other research methods such as user interviews or diary studies to gather data. Then you'll use the journey map to show what you've found.

Extra Credit: Analyze the map you've made and give two to three specific design recommendations based on the findings.

Tutorials

If you need help with this challenge, check out our hand-picked tutorial recommendations.

Journey Mapping 101

nngroup.com

5 Stages of Successful Customer Journey Maps

dscout.com

An Introduction to User Journey Map

stephaniewalter.design

Customer Journey Map Workshop

youtube.com

Tools

Not sure which tools to use? Try one of these.

Miro

miro.com

Figma

figma.com

Share Your Results

When you finish the challenge, post your work on Twitter and we'll give you feedback! Be sure to use the hashtag #uxtoolschallenges and tag our account @uxtoolsco. We'll keep an eye out and repost good examples on a regular basis.

We're also building a new paid community for designers where you'll be able to get even more feedback. See more details.

More Challenges

Competitive Analysis
Onboarding
Diary Study

 All Challenges

Download hi-res versions of the cards

Join 12k+ other newsletter subscribers and get a PDF download of all the cards. You'll also stay up to date with our latest UX tutorials and launches.

    Email newsletter signup