Journey Map
You were hired as a freelancer to do some user research and design for an airline flight deals website (competitors are Kayak and Expedia).
As part of the design process, you need to dive into the user experience of finding and securing a discount flight. You'll be looking for pain points, opportunities, and touch points.
Create a journey map for the process of buying an airline flight through a deals app. You'll want to use other research methods such as user interviews or diary studies to gather data. Then you'll use the journey map to show what you've found.
Extra Credit: Analyze the map you've made and give two to three specific design recommendations based on the findings.
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