UX Challenges

Empathy Map

Empathy Map Empathy Map

Scenario

You're a UX designer for a video call company (Zoom is a competitor). You're the only designer on a small team.

You and your team have vague, general ideas about who uses your app, but haven't done any real research or gotten into specifics. You need something that will help everyone have a more accurate and empathetic understanding of your users. You want to visualize user attitudes and behaviors, and then have a way to present your findings to your teammates.

Task

Choose a specific type of person with a particular reason for using a video calling app. Examples include a young person who wants to keep in touch with their extended family, a salesman who needs to meet with clients, or a remote worker who needs to chat with their teammates. Make an empathy map for the type of user you've selected.

You will want to conduct research to inform your empathy map, like interviews, diary studies, or surveys.

Extra Credit: Create an additional empathy map for another type of user for the same app.

Tutorials

If you need help with this challenge, check out our hand-picked tutorial recommendations.

Empathy Mapping: The First Step in Design Thinking

nngroup.com

10 Tips to Develop Better Empathy Maps

xd.adobe.com

Empathy Mapping: A Guide to Getting Inside a User’s Head

uxbooth.com

What is an Empathy Map?

youtube.com

Tools

Not sure which tools to use? Try one of these.

Miro

miro.com (affiliate)

Figma

figma.com

Notion

notion.so

Share Your Results

When you finish the challenge, post your work on Twitter and we'll give you feedback! Be sure to use the hashtag #uxtoolschallenges and tag our account @uxtoolsco. We'll keep an eye out and repost good examples on a regular basis.

We're also building a new paid community for designers where you'll be able to get even more feedback. See more details.

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